Have you noticed an increasing phenomenon on Mumbai roads? These are delivery persons on their e bikes running helter-skelter , with scant regard for traffic rules ! They come from wrong direction, move in zig zag patterns and don’t understand the significance of traffic light! But they are not to be blamed; their masters and employers are solely responsible for this reckless phenomenon on our city roads, who are shouting from the rooftop – all essentials are delivered in 10 minutes!
If I recall, this trend was first started by a famous pizza brand, assuring delivery within 30 minutes, failing which, free pizza! Many of us would have devoured this free treat, little realising the risk these poor hapless delivery persons would be taking in fulfilling this promise!
And mind you wrong side driving is no longer a fun thing with couple of deaths happening recently caused by these gross traffic violators. Traffic police is trying to convey the risks of such violations and penalty applicable, but what we need to do is to ensure that this farcical efficiency of delivering trivial stuff such as gobhi, mirchi, chips, coke, biscuits, samosa etc within 10 minutes must be brought to an immediate halt! These are not things to die for that they got to be delivered in 10 minutes! Instead, these e commerce companies can make “ assured and quick delivery of quality stuff” as catchline and internally monitor the behaviour of delivery personnel for any time wastage or any undesired act! The delivery persons should also be educated to meticulously comply with the traffic rules!
Let’s stop this 10 minutes bunkum and devise a methodology that’s sustainable and safe – for the delivery persons as also for other road users! People on their part should plan their provisions more rationally to avoid this last minute rush or be prepared to wait for reasonable period ( of say 30-45 minutes) for something very urgent as a contributor to arresting this dangerous trend !
Arvind Arya blog 
Samosa thanda ho gaya to 😬😬😬
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Samosa with chutney or is it too messy 😜. This has been on my mind for quite sometime; now that it’s assuming gigantic proportions, I feel worried, especially with festive season around the corner. And as an aside, if thanda samosa is a concern, order Mahapatra’s laddus!
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Very true
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Sir, You have highlighted a very topical issue. Today’s ET says that these quick commerce companies are growing at 40 to 50% rates and stocks are getting piled up at normal grocery stores and distributors. These companies are also getting venture capital in billions.
It is high time strict controls are imposed on these companies so that others are not forced to pay unintended costs.
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Unintended cost is very beautiful and effective use of the phrase. Thanks for your reaction
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You nailed the practical angles of this key business which seems to gain popularity too.
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And look at the lethargy of consumers who place order 19 minutes before requiring a thing !
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