
Quite often, I come across posts by employees of various companies, celebrating their respective organisation to be a Great place to work. I am not quite sure of the process of certification by Greatplacetowork.in and what all goes into it, but stray interactions with a few of the people working in some of these certified organisations, reveal a gap between the certification and the actual working conditions prevalent in these companies. It’s true that corporate world is not a democratic world and no organisation on the earth can really boast of 100% satisfied staff and customers. But without getting into numbers, I am sure the certification must be ensuring a meaningful sample size; otherwise outcome may not be representative of the actual state of affairs.
My belief is that it takes more than an excellent product or state of the art service for a company to become a great place to work. Even if the product or service offering is unmatchable, the trust and confidence, of internal ( employees) and external (clientele) customers can get built up only after the company has traversed the path for sufficiently long period of time with consistency. It’s not an overnight or quick phenomenon. In fact, a few companies achieve such an iconic status that even if their products are subsequently found to have some flaws, they are unaffected. A case in point is Coca Cola. Though its sweetened carbonated flavoured drink is found to have health hazards, the company continues to have huge fan following and attract new customers into its fold by tweaking its product portfolio. I read somewhere that Coke and Pepsi also contribute their bit to conservation and they help in recharging ground water to the extent of water drawn out by them for their production, something that needs validation. Of the new lot, I have heard great things about Google, Microsoft, Amazon and Apple as employers. All these companies must be certified great places to work, but they really need no certificate as their satisfied employees and customers bear testimony to this fact. On the contrary, greatplacetowork.in may need these iconic names in its list to be a relevant and reliable functional site.
Let organisations first strive to achieve greatness internally – and who knows better than an organisation itself regarding its internal state of affairs- certifications are important but these should come naturally as an outcome rather than striven to be obtained.