Follow goodness rather than eyeballs

I recollect that that when quality of Bollywood music deteriorated from being original melody, raga and folk based with meaningful poetic lyrics to noisy, plagiarised, loud and crude wordings, the industry attributed the same to the changing consumer taste. A few old timers, of course, refused to toe the line, but such persons were few and far between and they too soon went into oblivion. But the real music connoisseurs didn’t agree with the stand that the music so getting produced was to cater to the changing public taste! 

However, today when I see mobile users getting hooked on the Reels and posts on social media that are replete with home remedies (read quack and medically unproven treatments), religious chants claiming miracles within a few days, exercises, trolls, unverified tall claims etc ,  clearly aimed at earning eyeballs, likes, comments and subscriptions with ultimate objective of earning revenue, I agree with the stand that one is served what one likes or deserves! 

Who’s talking about the issues of greater interest to humanity- environment, depleting natural resources ( especially potable water), global warming,  mismanaged traffic on our roads, road rage, polarisation et al – and wherever an attempt is made to rake up such issues, the authors or pod casters have to struggle to get at least a few eyeballs. 

The above thoughts hit me when I saw an insta reel , circulated by a friend, in which the protagonist is exhorting the audience to stop wasting time by following the unverified and unproven claims so much being propagated on social media and instead focus on the real issues – the issue covered in that particular reel being excessive use of non biodegradable plastic and its unthoughtful disposal on roads and in water bodies and natural environment ( read tourist spots). After all, we cannot leave the above issues only on to governments and others, but start giving to the nature in our own humble way, instead of only taking from it. 

Also, a word of unsolicited advice to these well meaning social media protagonists ! If their post, reel, commentary , blog touches even one heart,  they should deem their effort to be successful instead of yearning for more eyeballs, likes or follows, absence of which can be heart breaking! I have diligently followed the aforesaid policy during the years of my journey as a writer, author and blogger. I have tried to spread awareness, knowledge, happiness, feel goodness, without ever getting guided by response or lack of it!