Be socially correct on social media

A well known YouTuber , whose podcasts are lapped up, especially by the youth, has run into problems for his certain comments that seemingly crossed the thin line between tongue in cheek and outright crassness! It’s not clear how the controversy will end, but currently the matter is refusing to die.

In today’s age of social media, visibility and getting the eyeballs have assumed great importance as these elements contribute to both – popularity as well as revenue! We can see that the shows by stand up comedians, pod casts by YouTubers, reels by amateurs etc all vie for likes and eyeballs. In the process, everyone tries to outdo everyone else and this frequently leads to the content getting compromised.

In my years of journey as a writer and blogger, I have tried not to go insane or overboard and have never craved for response from audience. My two books met with at best moderate success and some of my very important blogs and posts have attracted much fewer eyeballs, when compared to other popular bloggers and commentators, but that has never deterred me. 

The best case for use of social media platforms is to impart knowledge, share wisdom and spread goodwill and happiness. The criticism, contrarian view, speaking one’s mind etc all form part of knowledge and wisdom that’s bereft of hurting the sensibilities of the audience for earning some laughter or eyeballs. 

On a broader note, over reaction to something offensive only goes to inflate the matter. The best way to douse a controversy is to ignore it. 

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