I haven’t driven a Ford but had an excellent experience of driving a Chevrolet. There are some inherent strengths of American cars. They are sturdy, spacious and powerful.
And Ford did quite well during its two decades long stint in India. I remember the craze for its Ecosports model that at its peak enjoyed long waiting period. Just before Ford decided to bid adieu to India, it’s relaunched Endeavour was seemingly generating substantial interest amongst big car lovers.
I have heard good words about their sprawling Chennai factory and even if it’s currently being restarted solely for exports, it’s a great news – for workforce, Chennai and of course, Indian automobile market that’s of late seeing exciting developments.
India is a slightly unique market where consumer is price sensitive and conscious of mileage. Given the Ford’s experience, I am sure they can come out with products especially customised for India, apart from its much loved Ecosports and Endeavour that will always find buyers in India. But that’s still undecided as currently they are targeting only export markets.
Welcome back Ford as their reentry should further spice up passenger vehicles segment in India.
Arvind Arya blog 